Western Dental

Western Dental Case Study


Dental care benefits under Medi-Cal – and the over 13 million Californians who depend on them – took a big hit in 2009. State budget constraints caused by the onslaught of the Great Recession resulted in deep cuts to state services, including basic dental care under the Medi-Cal program. Eight years later, as the economy slowly recovered, California lawmakers passed a bill that fully reinstated those reduced benefits, providing improved dental care services not previously included as covered benefits under Medi-Cal. The changes took effect January 1, 2018. Since then, Western Dental, the largest provider of Medi-Cal Dental services in the state, has created more awareness around who they are, what they do in the community, and affirm the change in coverage for Denti-Cal recipients.


Train executive leadership and target major, national consumer and trade media initially to create a baseline of coverage to build off of locally.


In less than six months, more than twenty outlets ran or syndicated coverage of Western Dental. Some of the top outlets include KPCC, ABC 7, KMEX and California Healthline.