Case Study

Lightfully Behavioral Health

Situation:

Lightfully Behavioral Health, a behavioral health startup, is one of the first and only mental health care providers focused solely on primary mental health care: treating the whole person with clinical expertise, deep compassion, and a rigorous commitment to measurable results. As a startup, they had an aggressive growth strategy hinged on the rollout of nearly a dozen brick-and-mortar facilities within a year. They sought to gain quick exposure and credibility as they scaled in the highly competitive mental health space in California. They assessed several agencies before ultimately selecting Miller Geer for its expertise in health startups and the behavioral health space.

Methodology:

Positioned Lightfully Behavioral Health clinical leaders front and center for increased awareness of their clinical credibility and prominence, despite being a startup. Strategic news stories and both reactive and proactive media placements showcased their quality development and organizational acumen. The combination helped elevate the brand, drove huge surges in web traffic, and rapidly scaled demand generation in multiple launch markets.

Results:

The clients set goals for measured growth were exceeded each time. Within a year, Lightfully Behavioral Health was featured and syndicated in more than 160 outlets including Insider, ABC7 and other Los Angeles market broadcast news, U.S. News & World Report, the Huff Post, Yahoo! News, Parents, VeryWell, Everyday Health, and Well + Good, and more. Since their continuous media exposure, the new facilities received full bookings and more caseloads.

Back to Case Studies