Case Study

4DMedical


Situation:

4DMedical is a global medical technology company aiming to change the outcome for patients with lung disease and revolutionize respiratory imaging and ventilation analysis. 4DMedical initiated a long-term campaign to launch, fundraise and bring awareness to 4DMedical XV medical technology in the United States. 4DMedical targeted legacy x-ray hospital radiology systems as pilot programs for their high-resolution imaging software.

 


Methodology:

To present 4DMedical software as revolutionizing lung imaging. The strategy was to gain awareness of FDA approval through industry conference physician champion campaigns, policy statements, government agencies, industry trade journals, and consumer national television exposure. 

Results:

Increased collaboration and partnership with universities, hospitals, and physicians to help in lung imaging diagnoses. They have been featured and syndicated in over 50 media outlets including ABC7, Reuters, MedCity News, and Ivanhoe


 

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