Garden Grove Medical Center Accused Physician

 

Garden Grove Medical Center and an Accused physician

Crisis Communications

 

Situation:

A physician, through calls and complaints to the hospital, was accused via media reports of improperly attending to his ob/gyn patients during labor and delivery. The stories, which broke in a major daily newspaper and the local Spanish speaking television stations (most of the patients were exclusively Spanish-speaking), generated a great deal of interest and the medical center’s reputation and the revenue generated from ob/gyn procedures would be severely diminished.

 

Methodology:

With an immediate call for a meeting with key administrative staff, we suggested that a toll-free number be established for those in the community who may have questions or additional complaints about this particular physician, and suspending privileges to the hospital for deliveries.

 

Results:

Within the next two weeks, the hotline received more calls on the publicized cases and additional cases.