Crisis Communication Projects

 

CLIENT:       California Dental Association

ISSUE:         Anesthesia deaths in the dental office

SCOPE:        OC and Statewide Reactive and proactive six-month Campaign

MEDIA:        Statewide with national overtones such as 20/20, 60 Minutes

 

CLIENT:       California Dental Association

ISSUE:         Dental Unit Waterlines (biofilms)

SCOPE:        Immediate crisis management; One-year proactive campaign for professionals and consumers

MEDIA:        National 20/20, Dateline, World News Tonight

 

CLIENT:       St. Joseph Health System, Orange

ISSUE:         Newborn Mix Up

SCOPE:        Counsel to administration five days into media crisis; scope of work includes two weeks of counsel and action.

MEDIA:        Orange County Register, LA Times, LA TV, among others

 

CLIENT:       Tenet HealthSystem (Garden Grove Hospital)

ISSUE:         OB Peer Review/Patient Complaint

SCOPE:        Counsel to administration and peer review committee to resolve issue

MEDIA:        Orange County Register, LA TV

 

CLIENT:       Tenet HealthSystem (Garden Grove Hospital)

ISSUE:         Abducted Newborn

SCOPE:        Counsel to administration/clinical staff for media management

MEDIA:        Orange County Register

 

CLIENT:       Children’s Hospital of Orange County (CHOC)

ISSUE:         Infection control and cancer patient demise

SCOPE:        Counsel administration/clinical staff to respond LA Times story about patient story

MEDIA:        LA Times

 

CLIENT:       Children’s Hospital of Orange County (CHOC)

ISSUE:         Fiscal demise and turnaround effort ($20 million turnaround)

SCOPE:        Six-month campaign to present turnaround of new administration’s efforts

MEDIA:        Orange County Register, LA Times

 

CLIENT:       Antelope Valley Hospital (AVH)

ISSUE:         No confidence vote of administration from medical staff/fiscal management

SCOPE:        One year campaign to repair damage and rebuild credibility

MEDIA:        Los Angeles Times, AV Press, Regional TV

 

CLIENT:       Summit Health, Ltd., Fountain Valley Regional Hospital and Medical Center

ISSUE:         Egg donation and infertility program at UCI

SCOPE:        Counseled administration to respond to contract with infertility specialists on FV campus.

MEDIA:        Orange County Register

 

CLIENT:       St. Vincent Medical Center

ISSUE:         Closure of key transplantation services

SCOPE:        Three-month campaign to close program with minimal media attention.

MEDIA:        Los Angeles Times

 

CLIENT:       Saint John’s Health Center, Santa Monica

ISSUE;         Earthquake damage and closure; rebuild effort and turnaround

SCOPE:        Yearlong campaign to rebuild services and programs with community involvement

MEDIA:        Local media with national attention

 

CLIENT:       St. Francis Medical Center (CHW)

ISSUE:         Turning ER patients away; reduction in trauma services with LA County, Statewide issue

SCOPE:        Year long campaign to position trauma services as integral element of regional system.

MEDIA:        Los Angeles Times, regional TV

 

CLIENT:       Los Angeles County Department of Health Services/LAC/USC Medical Center

ISSUE:         AIDS and HIV case increases; relaunch public education campaign

SCOPE:        Two-month campaign to drive demand for AIDS Testing at local clinics

MEDIA:          National and regional print and TV

 

CLIENT:       Dental Health Foundation (Fluoride Workgroup)

ISSUE:         Anti fluoridationist verses new fluoride campaign in City of Los Angeles (1999)

SCOPE:        Six-month campaign to address mandate of AB 733

MEDIA:        National and local print and electronic media

 

CLIENT:     Oral and Maxiofacial Surgeons Association

ISSUE:         Dental patient death: Cosmetic surgery as DDS vs. MDs

SCOPE:        Counsel to leadership about media management

MEDIA:        Statewide but localized in Sacramento and San Diego

 

CLIENT:       Saint John’s Health Center

ISSUE:         Blue Cross vs. Saint John’s

SCOPE:        Counsel to administration about negotiations and media attack against Blue Cross

MEDIA:        Los Angeles Times, regional TV

 

CLIENT:       Saint John’s Health Center

ISSUE:         UCLA vs. Saint John’s (medical staff departures, litigation)

SCOPE:        Ongoing campaign to position hospital against competitor amid litigation and controversy

MEDIA:        Los Angeles Business Journal, Wall St. Journal, LA Times

 

CLIENT:       Tenet Healthsystem, Hospital Division

ISSUE:         Local hospitals identified in national investigation

SCOPE:        Local hospital responses and new campaigns designed to improve overall image of Tenet

 

CLIENT:       PhyCor/North American Medical Management

ISSUE:         BK

SCOPE:        Position California operations as viable during BK filing

MEDIA:        Health care trade and regional print such as Los Angeles Times

 

CLIENT:       UCI School of Medicine

ISSUE:         Willed Body Program

SCOPE:        Manage messages and approach to year-long investigation by local newspaper

MEDIA:        Local newspapers as well as national TV programs such as Dateline

 

CLIENT:       UCI Medical Center

ISSUE:         Hospital’s decision to reduce indigent care levels/scope of services

SCOPE:        Designed overall media strategy and key messages

MEDIA:        Health care trades, OC Register and LA Times, among others

 

CLIENT:       St. Francis Medical Center

ISSUE:         Abandoned baby

SCOPE:        Designed strategy of baby rescue, created talking points and media trained physicians

MEDIA:        LA Times, all local TV

 

CLIENT:       Saint John’s Health Center

ISSUE:         President Ronald Reagan’s Hip Surgery

SCOPE:        Coordinated hospital media strategy and management with President’s office during his hospital stay and surgery

MEDIA:        Managed 200 plus media requests per day

 

CLIENT:       Mission Community Hospital

ISSUE:         Hospital van crashes, injures patients following hospital grand opening

SCOPE:        Managed on site media requests, prepared talking points and strategy

MEDIA:        LA Times, Daily News, TV news

 

CLIENT:       Saint John’s Health Center

ISSUE:         Union Vote for ER Nurses

SCOPE:        Prepared statements from management during campaign and following vote

MEDIA:        Local media, health care trade media

 

CLIENT:       St. Vincent Medical Center

ISSUE:         Transplant patient demise, public outcry

SCOPE:        Prepared message points, media trained officials

MEDIA:        Spanish TV, print

 

CLIENT:       St. Francis Medical Center

ISSUE:         Union vote, union nurse ration plan

SCOPE:        Prepared overall strategy, message points

MEDIA:        Spanish TV, print

 

CLIENT:       Molina Healthcare of California

ISSUE:         Many, including quality report card, patient issues, physician issues

SCOPE:        Counseled client, prepared statements

MEDIA:        Local print, electronic media, including Latino media

 

CLIENT:       St. Mary Medical Center

ISSUE:         Hospital’s role in closing community hospital of Long Beach

SCOPE:        Consulting on general statements, role in ongoing media issue

MEDIA:        Long Beach area media, LA Times, Los Angeles TV

 

CLIENT:       Desert Regional Medical Center

ISSUE:         For profit Tenet buying community medical center, changing name

SCOPE:        Team member of communications function

MEDIA:        Desert Sun, health care trades

 

CLIENT:       Los Angeles County/Department of Health Services Office of AIDS Policy and Programs

ISSUE:         Attack by competitors against LA AIDS Commissioner and program director of “favors and conflict of interests” in awarding national grants to non-profit partners

SCOPE:        Media trained officials, developed message points, arranged interviews with media

MEDIA:        AIDS and alternative media; LA Times

 

CLIENT:       CareMore Medical Group/CareMore Medical Management

ISSUE:         Litigation with hospital

SCOPE:        General Counsel, prepared statements, arranged interviews

MEDIA:        Local hospital media, health care trades, LA Times